tourism policy and planning

SDC5PO34 TOURISM POLICY AND PLANNING

 

SDC5PO34 Tourism Policy and Planning

Number of Credit: 5                                                                                       Hours per Week: 5

Objective:  To learn about policy making and planning in tourism sector.

 

Module I

Tourism Policy-Meaning and Definition- Need for Tourism Policy- National Committee on Tourism(1988)- Tourism Policy 1982- National Action Plan on Tourism 1992- Tourism Policy 1997- National Tourism Policy 2002- Kerala Tourism Policy 1995,2012 and 2017.

Module II

Tourism Planning- Definition- Planning Process- Importance of Planning- Phases of Planning- Types of Tourism Planning.

Module III

Role of Public and Private Sector in Tourism Planning

Module IV

Tourism and Five Year Plans, NITI Ayog

References:

M R Dileep: Tourism Concepts and Practices, KITTS Publications, Trivandrum

Rattandeep Singh: Handbook on Environmental Guidelines for Indian Tourism, Kanishka Publications, New Delhi

Pran Nath Seth: Successful Tourism Management, Sterling Publications, New Delhi.

 

 


GEC5STM15 TRANSPORTAION MANAGEMENT

GEC5TM15 Transportation Management

Number of Credit: 4                                                                                       Hours per Week: 4

Objective:  To learn about various types of transportation and understand the relationship between transportation and tourism.

 

Module I

Introduction to Tourist Transportation- Development of Means of Transportation- Tourist Transport System

Module II

Surface Transport: Road Transport System in India- Rail transport-General Information about Indian Railways- IRCTC- Eurail Pass- Indrail Pass.

Module III

Airport Layout- Airfield- Terminal Area- Flight Support Area- Major Airlines and Airports in India- Departure and Arrival Formalities.

Module IV

Water Transportation- National Waterways- Cruise Liners.

References:

Jagmohan Negi: Travel Agency and Tour Operations, Sterling Publishers, New Delhi.

A K Bhatia: International Tourism Management, Sterling Publishers, New Delhi.

Pran Nath Seth: Successful Tourism Management, Sterling Publishers, New Delhi.

 


BUSINESS REGULATORY FRAME WORK FOR TOURISM

Number of Credit: 4                                                                                       Hours per Week: 4

Objective:  To familiarise the students with the legal aspects of tourism.

Module I

Constitutional provisions of Indian tourism-DGCA-Department of Tourism-Ministry of Tourism-ITDC

Module II

Passport Act- Foreigners Act- Restricted Area Permit-Inner line Permit

Module III

Consumer Protection Act- Right to Information Act

Module IV

Ancient Monuments and Archaeological Remains Act- Wildlife Protection Act- Environmental Protection Act

References:

Sajnani Manohar: Indian Tourism Business; A Legal Perspective

R K Malhothra: Socio Environmental and Legal Issues in Tourism

Guidelines published by Govt. Of India, Department of tourism


PRINCIPLES OF MARKETING

GEC5MT13 Principles of Marketing

 

Number of Credit: 4                                                                                       Hours per Week: 4

Objective:  To equip the students the basics of marketing.

 

Module I

Tourism Marketing- Concept- Characteristics- Philosophies of Marketing Management- Customer Relationship Management.

Module II

Marketing Research- Need – Process

Module III

Market Segmentation- Types of Segmentation- Market Planning Objectives- Marketing Mix- P’s Of Marketing.

Module IV

Product- Concept- New product Development- Product Lifecycle- Product Pricing- Distribution Strategies.

Module V

Promotion Mix- Promotional Strategies- Service Marketing Techniques.

References:

Ravi Sankar: Service Marketing, Excel Books, New Delhi

Philip Kotler: Marketing for Tourism and Hospitality, Pearson, New Delhi.

Naresh Malhotra: Marketing Research, Pearson Prentice Hall, New Delhi

Philip Kotler: Principle of Marketing, Prentice Hall Ltd, New Delhi.

Wahab S G: Tourism Marketing, Tourism International Press, London


SDC5TP32 TOURISM PRODUCT OF INIDA

SDC5TP32 Tourism Products of India Number of Credit: 5 Hours per Week: 5 Objective: To study the tourism products and potentials of India. Module I Concept, types and characteristics of tourism products- Elements of tourism products- Peters inventory of tourist attractions Module II Tourism resources of India- Types, Features and Diversities of Indian tourism products Module III Religious tourism and India- Hindu, Buddhist, Jain, Islamic and Christian pilgrim canters Module IV Performing arts- Dance forms- music- Paintings- handicrafts- Fairs and Festivals-Architectural styles Module V Natural Tourism Resources- National parks- Wildlife Sanctuaries- Waterfalls- Hill stations- Beaches- Desert etc. References: Acharya Ram; Tourism and Cultural Heritage of India, ROSA Publications Shalini Singh: Cultural Tourism and Heritage Management, Rawat Publications, Jaipur Robinet Jacob et al: Indian Tourism Products, Abhijeeth Publications, New Delhi Manoj Dixit: Tourism Products, New Royal Books, New Delhi Pran Nath Seth: India; A Travellers Companion.

EMERGING TRENDS IN TOURISM

Number of Credit: 5                                                                                       Hours per Week: 5

Objective:  To study the innovative practices in the tourism industry.

 

Module I

MICE Tourism- Role and Importance- Components of Conference Market- Convention Venues- Characteristics of Conventions/ Conferences-  Global Tourism Fairs

Module II

Sustainable Tourism – Definition-Steps in Sustainable Tourism Development- Goals of Sustainable Tourism Development-Agenda 21- Role of Public Private Partnership in Tourism development-Social and Economic aspects of Sustainable Tourism- Steps in improving Sustainability.

Module III

Responsible Tourism- Meaning- Definition- Principles of Responsible Tourism-Conventions on Responsible Tourism- Responsible Tourism Mission, Kerala Government.

Module IV

Health Tourism/Wellness Tourism- Development of Spas- Role and Importance of Medical Tourism- Ayurveda and Tourism.

Module V

New trends in Tourism- Space Tourism- Dark Tourism- Disaster Tourism- Green Tourism etc.

References:

M R Biju et al: Sustainable Dimensions of Tourism Management, Mittal Publications, New Delhi

A K Bhatia: International Tourism Management, Sterling Publications, New Delhi

Pran nath Seth: Successful Tourism Management, Sterling Publications, New Delhi.

Guidelines of Responsible Tourism Mission, Government of Kerala.